O nás Lesensky.cz

We are Lesensky.cz

  • 12 years of experience

  • 500+ projects

  • 30+ team members

Pokračovat

We are PR and marketing agency

In 2009 the PR agency Lesensky.cz was founded in Brno. Its success in the market was driven by enthusiasm, demonstrable results, and accomplished professionals.

We are fully committed to the field of communication, from every perspective. In our comprehensive concept known as PR 360®, we combine the tactical effectiveness of marketing with the strategic power of public relations. We specialise in PR, marketing, and web design. We have more than 500 successful projects under our belt. Our team comprises more than 30 professionals, working for clients at the Brno headquarters and our Prague branch, as well as with our representatives in Slovakia.
 

Our story

Petr Lesenský founder of Lesensky.cz
Visit cards Lesensky.cz

Foundation of Lesensky.cz

The PR agency Lesensky.cz is founded by Petr Lesenský. New website is launched and cooperation commences with first clients. Hired as the first employee, nine years later Markéta Kohoutková will become the company’s PR Director.

Despite the fact the team is yet to find an official office, its professional services are in high demand. The agency organises its first press conference for Student Agency and the launch of its RegioJet service.
 

Lesensky.cz logo 2010
WebsitesLesensky.cz 2010
Lesensky.cz expansion

The very first office and work for IKEA

The agency has four employees and moves into its first official office. Cooperation is established with IKEA, who are looking for help with media relations.

More and more clients and colleagues are streaming into company headquarters. Thanks to the strategic location of its headquarters in Brno, Lesensky.cz can expand and take on clients from Slovakia.

Websites Lesensky.cz 2011
Brand identity 2011
Lesensky.cz expansion to Hungary

10 clients and the Invia travel agency

The agency keeps growing and moves into new and bigger premises. In total, team is taking care of ten long-term clients. The company begins its cooperation with the travel agency Invia, and will look after their media relations for the next eight, beautiful years.

Lesensky.cz has its first jobs in the Hungarian market. The company polishes up and improves its service portfolio, and rejects a major client for the very first time.

PF Lesensky.cz 2012
Roman Kučera

New service (Marketing) and first lectures

The agency expands its portfolio to include marketing. Marketer Roman Kučera joins the agency. Seven years later he will become its COO. The team comprises six employees and one intern; the first teambuilding event is organised for them.

Experts working for the agency teach at universities for the first time and give lectures at conferences. The company is in charge of communication for fifteen clients.

Team Lesensky.cz 2013
Lesensky.cz new legal surroundings
Veronika Duchoňová joins Lesensky.cz

Growth in revenue and client portfolio

The company matures and transforms into a limited liability company. Veronika Duchoňová, marketer and future marketing director, joins the team. The agency is hired by Sberbank, its first major client from the banking sector.

We are among the 250 best companies in Brno according to the BRNO TOP 100 poll.

Team Lesensky.cz 2014
Spinning classes

Successful tender and cooperation with E.ON

The agency buys a building and moves into its own premises. The eight-member team wins its first major tender. We take charge of PR for E.ON, beating our strongest competitors so far.

As the company is increasingly offering a synergy of PR and marketing, it files an application for the PR 360® trademark. The expanding group of communication professionals is now large enough to book its own spinning sessions.
 

Lesensky.cz awards Asociace PR agentur (APRA)
Lesensky.cz magazine Aqualand Moravia
cycling teambuilding

Ten team members and NGO contacts

As a member of the panel at the Association of PR Agencies (APRA), Lesensky.cz acquires professional prominence, and assists in selecting the best PR campaigns in the Czech Republic. Social media and performance campaigns are added to the portfolio of marketing services.

The agency is responsible for the media image and magazines of Aqualand Moravia. PR for SOS Dětské vesničky becomes the first of many pro bono projects. Team of ten representing Lesensky.cz successfully completes the Vinařská padesátka cycling race.

Moving to agency villa
Ivan Kebeleš
PR Gang launch
Chillout zone

Foundation of the PR Gang and relocation

Company grows and purchases a three-storey villa. The team welcomes a new member, graphic designer Ivan Kebeleš, who will later become its Art Director. Lesensky.cz becomes the official media manager of Majáles and Utubering.

PR Gang is founded – a project whose aim is to connect university students and work on real-life projects. To let off steam during hard work, employees can now relax in the pool or new chill-out zone.
 

Lesensky.cz joins Asociace PR agentur (APRA)
Team Lesensky.cz 2017
Lesensky.cz at Marketing festival

Joining APRA and a Prague branch

The executive board of APRA recommends us as a new member, the only non-Prague-based outfit in the association. The first Prague branch is founded. The power balance within the team is level: there are as many marketers as PR managers.

New clients keep coming; the agency represents Marketing Festival. The company becomes a member and media partner of Brno Regional Chamber of Commerce.

Lesensky.cz winning APRA award
brand redesign lesensky.cz
WebTop100 Awards ceremony
PR Academy launcg
Lesensky.cz expansion

Winning two awards in one year

Our Prezident 21 project wins the award “Česká cena za PR” in the category Political Communication. Our logo and website undergo redesign, and win the WebTop100 for the second best agency website in the country.

The agency launches its project entitled PR Academy, offering workshops, trainings, and seminars. A twenty-member team is looking after the PR and marketing of companies in the Czech Republic, Slovakia, and now even in Poland.

Lesensky.cz joins Public Relations Network
Lesensky.cz gains Lemus award
Roman Kučera as the CEO

Going international

Our campaign for Barbora Poláková wins the LEMUR award in the Digital&Social category, and the silver EFFIE award, and makes the finals in the ICCO Global Award. Roman Kučera becomes the new CEO. Petr Lesenský leads internal projects and focuses on developing the PR segment on the executive board of APRA.

The agency becomes a member of the global Public Relations Network. The Prague branch now has three people. The marketing team successfully introduces new products: marketing analysis and comprehensive website creation services.

Lesensky.cz wins Honorary mention at Young Lions
DM new client
NGO work

A year of change and #marketingpomaha

dm drogerie becomes the agency’s new client. Our cooperation with the City of Brno expands. The agency’s team wins an Honorary Mention award at Young Lions. Petr Lesenský is a judge at the EFFIE awards in the PR category.

During the pandemic the agency helps – pro bono – the non-profit sector with the media promotion of crisis intervention issues; in total, through the #marketingpomaha project, the agency supports 30 entities and initiatives. Having just marked its fourth anniversary, our creative agency PR Gang celebrates its cooperation with all the colleges and universities in Brno.

Lemur award Lesensky.cz

New clients, projects and awards

We gain Kofola’s trust and proceed to take care of its media relations, celebrate five years of strategic cooperation with Green Ways, and create new expert teams for political marketing and marketing analyses.

Our PR Gang project grows and cooperates with Dopravní podnik města Brna (Brno Public Transport Authority). Our PR team wins silver at Young Lions. The marketing team launches our new website and wins the LEMUR award for it.

WebTop100 winners Lesensky.cz team

Focused on websites and expanding services

Our Web Department gets a new boss, Jan Polzer. We are also strengthening our analytics team. In addition to political marketing, we focus on public administration communication. We help, for example, the cities of Olomouc and Dvůr Králové nad Labem and Brno, our hometown.

We keep on expanding into Slovakia. We have joined the PR Klub. In the APRA survey, we have ranked among the Top 7 Czech PR agencies. We have won gold and bronze award for web and corporate communication in the WebTop100 competition.

WebTop100
political marketing
DPMB
political marketing

Establishing ourselves as web experts and honing our political marketing skills

We take websites to the next level. Among other things, we pay careful attention to the UX and effectiveness of websites, as evidenced by the website we created for Dopravní podnik města Brna (Brno City Transport Company), which won the UX category of the WebTop100 2023. Our Marketing Dictionary was also successful, taking second place in the SEO category of the WebTop100 2023.

In the field of political PR and marketing, we are involved in the presidential campaign of General Petr Pavel. We also train key aspects of communication in the European Parliament in Brussels.

Milestones & awards

We are active members of the Public Relations Association (APRA) and the global industry network Public Relations Network (PRN). We have also recently joined the PR Klub.

We are the winner of the Czech Public Relations Award in the Political Communication category. We have won two LEMUR awards for website and social. We won the silver EFFIE award for cultural marketing. We have also managed to excel twice in the Young Lions competition.

We have also had successes in the field of web design and corporate communication – we have won the WebTop100 award five times. On a global scale, we made it to the finals of the ICCO Global Award.

Our team

Petr Lesenský 2

Petr Lesenský

Founder & owner

For 7 years he was a journalist and he was also Editor-in-Chief at several magazines. He used his experience in the media when managing marketing and PR campaigns  in the commercial sphere, public administration and politics. He founded Lesensky.cz in 2009. Every day convinces him that he made the right decision. Within the agency, he focuses on key strategies and new business projects. As vice-chairman of APRA, he is involved in the development and better education of the PR industry in the Czech Republic. He is also vice-chairman of the Brno Marketing Council. He founded the first student PR agency PR Gang and the PR Akademie training centre. In his spare time, he coaches young futsal players and runs an association organising children's tournaments.

rizo_lesenskycz_1.png

Roman Kučera

CEO

He entered tertiary education at the Faculty of Arts of Masaryk University in Brno and left it as a graduate of the University of London. He has been in media, marketing, and PR for more than 15 years. As former editor-in-chief and the author of several bestsellers in the field of IT, he put to good use his media experience in managerial positions at IKEA and Home Credit. He has been with Lesensky.cz since 2012. First, he was head of the marketing department; then he took charge of new business activities, only to eventually become CEO of the entire agency. He lectures regularly at Masaryk University, Mendel University and Charles University in Prague. As the son of an opera singer and mechanical engineer, his genes have given him a love of music, art, computers, and science.

Markéta Kohoutková 2

Markéta Kohoutková

Executive Director

She is a graduate of media studies, journalism and political science at the Faculty of Social Studies of Masaryk University. Before joining Lesensky.cz she was a media analyst with FTV Prima. She has been with Lesensky.cz since 2010. Today she is director of the PR department, looking after its development and overseeing the quality of services; she also takes care of VIP clients. She spends her spare time with her two young children. On a truly “free evening” she likes going to the movies or theatre.

Jan Polzer lesensky.cz

Jan Polzer

Web Development Director

A graduate of Nottingham Trent University, majoring in Business Management, he focuses on website design, programming, and training. Honza is among the leading Czech specialists in Drupal and CMS. He was the first person in the Czech Republic to be awarded an Acquia Certified Developer and Site Builder for Drupal. He also focuses on Drupal as a writer and lecturer – he has hundreds of lectures and several books on this topic under his belt. He has been cooperating with the agency since 2013 as a website creator. In his spare time he manages his own portal (Maxiorel) and enjoys travelling, boating, and studying massage techniques.

Martin Svoboda 2

Martin Svoboda

Account Director

Another graduate of the Faculty of Social Studies of Masaryk University, he majored in journalism and political science (specialising in political marketing). He joined the agency in May 2017, having spent almost two years previously doing PR for Brno-based companies as part of the CentrumBrna.cz project. Other valuable experience was gained at the Brno bureau of the daily MF DNES. He is in charge of projects for clients in the home and living, retail, and food sectors. He relaxes with a good movie or in his kitchen. He likes the job so much he moved to a place just 400 steps away from the agency’s offices.

Ivan Kebeleš

Ivan Kebeleš

Art Director

A graduate in graphic design, his early professional experience included collaboration with a variety of studios in Brno and working freelance. His role at the agency consists in managing and developing the graphics department and long-term projects. In addition to creating visual identities, he specialises in website design. If he can turn off his computer, he enjoys sports. A former finalist of bike trial championships, today he competes in floorball tournaments.

Petra Hanzlová

Petra Hanzlová

PR & Media Manager

She started off her career as a news reporter with the Brno bureau of MF DNES and the local daily Brněnský deník. Before going on maternity leave, she was also working as editor. In addition to nappy changing and feeding she wrote for Moravské hospodářství, the Best One agency, and Mendel University, etc. She then worked for another communication agency as PR Manager, before ultimately joining Lesensky.cz in March 2020. When not taming her two hyperactive daughters, she spends free time in the country, bouldering, or with a glass of wine.

Daniel Dvořák 2

Daniel Dvořák

PR & Media Manager

He graduated in political marketing from Masaryk University before heading off to Prague to gain experience at the agency PR.Konektor. As he loves Moravia, and Brno in particular, he decided to return home after three years. He joined Lesensky.cz in June 2019, and today looks after clients in construction, the automotive industry and pharmaceuticals. He loves sport, and Liverpool FC holds a special place in his heart. He is also a miniature golf champion, having won several medals at European and world championships. For the time being, the sport he enjoys most is darts.

michal kopecky lesenskycz 1

Michal Kopecký

Graphic Designer

He attended the secondary school of art and management in Brno, specialising in graphic design. He began gaining valuable experience while still in school, and later as a freelancer – creating promotional materials, visual identities, ads, and websites for companies both big and small. In his spare time he enjoys technology, music and sport. In the past he played football, and was on a roster of the South Moravian Region’s team.

Tomáš Chramosta tým Lesensky.cz

Tomáš Chramosta

PR & Media Manager

For college, he came to Prague to study at the Charles University, where he got a master's degree in media and communication studies. In between, he was gaining experience at CNN Prima NEWS national newsroom or as a co-editor at Seznam TV newsroom. He comes from Hodonín, so his heart yearned to go back to South Moravia. He loves folklore and good coffee. He enjoys playing sports of all kinds, and he spends his free time in a striped jersey as a hockey referee.

 

Anna Kraus 2

Anna Kraus

PR & Media Manager

Having earned her degree in genetics and molecular biology at Masaryk University, she quickly switched lanes and entered the world of communication and advertising agencies. Before joining Lesensky.cz, she was an agent of the photographer Salik Sláma for two years and a freelance producer. She became a member of our team in April 2019. As PR Manager, she is responsible for clients in the lifestyle segment. She is also in charge of project development for our partner creative agency, PR Gang. She loves pub quizzes and enjoys cleaning, sewing, and cooking in her spare time.

jana_kacmarova_lesenskycz_1.png

Jana Kačmárová

PR & Media Manager

She graduated from the Palacký University in Olomouc with a degree in journalism and Czech philology. She is one of the most senior staff members of the Lesensky.cz agency, where she joined in 2011 after several years of experience in media and advertising. She has been behind most of the key events that shaped the agency. In the past, she was looking after the professional development of the agency's team and covered PR and marketing activities for their key clients. Today, she mainly
looks after her son David and works as an external PR specialist at the agency.

Martin Foral tým Lesensky.cz

Martin Foral

PR & Media Manager

Martin graduated in journalism and sociology at Masaryk University in Brno and is now continuing his studies with a focus on media industries and production. He gained experience in the field in the Brno editorial office of the Právo daily. He first entered the world of PR as an intern in our PR Gang project. At Lesensky.cz he helps with creating content for clients. He enjoys sports in his free time. Since childhood he has been playing football, which he also enjoys in front of a TV. Despite his fear of flying, he loves to travel and explore new places.

Michaela Konečná 2

Michaela Křivá

Project Manager

She attended a secondary technical school specialising in administration and logistics; immediately after leaving school she went to work in business, telecommunication sales, and banking. Then she went to Canada for a year, to explore its natural beauty and improve her English. Returning home she worked as a key account manager in a financial company. She has excellent organisational skills and an unshakably positive outlook, making her not just a great office manager, but a happiness manager, too. She is an avid athlete, and her competitive nature forces her to say “yes” to just about any sporting event. In her spare time she enjoys travelling or experimental cooking.

Jana Varnerová team lesensky.cz

Jana Varnerová

Marketing Manager

Jana studied marketing communications at Tomas Bata University in Zlín and has been actively involved in the field since 2003. During that time, she has worked for several agencies, both on the client side and as a freelancer. Along the way she has gained experience in traditional advertising, PR, event marketing, and web development. At Lesensky.cz, she puts all this knowledge to use, especially in the creation of analyses and strategies. She is interested in space, trading and also writes books, which she hasn’t published yet. She likes to clean her head by walking in the woods or working in her garden, although she spends most of her time with her family and children.

Tereza Ticháčková 2

Tereza Ticháčková

Marketing Manager

By the time she graduated from Masaryk University, majoring in politics, she had already established herself as a writer and photographer for various online magazines; so it was not a surprise that, in 2015, she moved from politics to marketing for good. She has since worked mostly as content strategist, copywriter, and social media administrator. She has been with the agency since 2017, specialising mostly in content.

Lukáš Polzer team Lesensky.cz

Lukáš Polzer

Web developer

Before switching to web development, Lukáš engaged in manual trade—he was a cabinet maker. He soon discovered that what suited him best was the position of a front end coder. He specializes in responsive web design and its display on various platforms. He can handle not only simple websites, but also complex solutions built on Drupal, WordPress and Joomla platforms. In his spare time, he enjoys working with wood. When he is not in his workshop, you can find him helping out at the playground or the local football team’s pub.

Jana Pavelková team Lesenky.cz

Jana Pavelková

Marketing Specialist

Jana graduated in economics and management at the Faculty of Business and Economics at Mendel University in Brno, where she is currently finishing her postgraduate course. In the past, she worked mainly in event management and PR, for example for the Brno Majáles. She has been working at the agency since 2021 and focuses mainly on content marketing. In her spare time, she enjoys travelling and discovering other cultures (especially their food). She likes to spend time with her friends over a glass of beer or wine and play some board games with them.

Pavla Mudrochová Lesensky.cz

Pavla Mudrochová

PR Consultant

She started working in PR in 2000, mainly in the field of law and security. Before joining Lesensky.cz, she worked for four years as the director of the Public Relations Association. In the past, she headed the press department of the Police Presidium, was a spokesperson for the Police President and an advisor to the Deputy Minister of the Interior. She was creating the communication strategy of important police departments and the criminal service. In the agency, she is in charge of projects in the field of public administration, subsidies and education. She is also responsible for client relations.

Contact

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Use the force of the PR 360® concept. We will choose the most appropriate tools, and together with you create an effective and functional PR and marketing strategy.

+420 777 474 360 info@lesensky.cz

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PR 360 diagram