Marketing analysis PR 360

Marketing analysis PR 360

If you want to move forward, you need to know where you are and how the world around you operates.

If you want to move forward, you need to know where you are and how the world around you operates. Our marketing analysis will help you find your way in the world of business. It will contain a detailed analysis of the strengths and weaknesses of your business strategy, potential communication channels and the activities of your competitors. Included in this document is our recommendation on how to utilise this knowledge in online and offline marketing.

The first step of the marketing analysis is a meeting where we will get to know your company and learn about the issues you experience in the area of marketing. We will then review your website, clients, PR and marketing and compare these aspects with those of your competitors. Based on the data collected we shall determine the most appropriate marketing tools and we shall link them in a comprehensive marketing strategy. The output of our work is a document and a workshop where we shall present our findings and our recommendations for a marketing plan along with a 12-month budget.

Our tailor made analysis usually cover:

  • SWOT analýza

    SWOT analysis

  • SWOT analýza

    What are the strengths and weaknesses of your company? What are the strengths and weaknesses of your marketing? What kind of opportunities and threats exist on your respective market?

  • Analýza konkurence

    Competitors

  • Analýza konkurence

    How are your competitors doing in terms of marketing? Are they ahead of you, or are they falling behind? Is there anything positive about their communication that can inspire you?

  • Brand

    Brand

  • Brand

    How is your brand perceived on your markets? How is it presented? Are you successful in building its value?

  • Korporátní identita

    Corporate Identity

  • Korporátní identita

    Is your corporate identity consistent with modern trends? Does it represent the true nature of your brand and your business? Does it stir the proper emotions?

  • Produkty a služby

    Products and services

  • Produkty a služby

    How competitive is your product portfolio? Does it present a unique offer, or could it do with upgrading?

  • Mix nástrojů PR 360

    Marketing mix PR 360

  • Mix nástrojů PR 360

    How successful are you in employing integrated communication? Are you making the most of the synergistic effect of your communication channels?

  • Komunikační strategie

    Communication strategy

  • Komunikační strategie

    Is your communication based on a long-term direction and goals? Are you meeting them? Or is every campaign different in terms of content and visual style?

  • Marketingový plán

    Marketing plan

  • Marketingový plán

    Do you have a marketing budget? Have you established who your target groups are? Do you know exactly what you want to achieve as a company?

We don’t feel bad about our prices

Choose your budget and we will show you what analysis we can offer to you.

3 000 Kč

The budget is too small, but we will give you a good advice for free. You won't get agency work for this amount, but you can still have our help. We train marketing analysis in PR Academy. Invest smartly into education and into yourself.

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80 000 Kč

Basic analysis with a clever strategy for smaller budgets.

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100 000 Kč

Standard marketing analysis with detailed strategy and marketing plan.

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140 000 Kč

Full-fledged marketing analysis with detailed marketing plan including recommendations for all communication channels.

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200 000 Kč

Marketing analysis for budgets over 200 000 EUR.

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Let's go for it  together!

Do you feel like marketing analysis is the right booster for your business? Let us know. We have dozens of projects under our belt, for small clients as well as large corporations. We are a well-oiled machine and we know full well that two heads are better than one. Now we are offering that experience to you.

Contact us

Marketing analysis

Analysis is just the beginning

After nine years in the business and more than 300 projects we know that campaigns require an open mind. This is why we combine PR and marketing approaches within a complex strategy we call PR 360. Learn more about it here.