Marketing analysis PR 360
If you want to move forward, you need to know where you are and how the world around you operates.
If you want to move forward, you need to know where you are and how the world around you operates. Our marketing analysis will help you find your way in the world of business. It will contain a detailed analysis of the strengths and weaknesses of your business strategy, potential communication channels and the activities of your competitors. Included in this document is our recommendation on how to utilise this knowledge in online and offline marketing.
The first step of the marketing analysis is a meeting where we will get to know your company and learn about the issues you experience in the area of marketing. We will then review your website, clients, PR and marketing and compare these aspects with those of your competitors. Based on the data collected we shall determine the most appropriate marketing tools and we shall link them in a comprehensive marketing strategy. The output of our work is a document and a workshop where we shall present our findings and our recommendations for a marketing plan along with a 12-month budget.
Our tailor made analysis usually cover:
SWOT analysis
What are the strengths and weaknesses of your company? What are the strengths and weaknesses of your marketing? What kind of opportunities and threats exist on your respective market?
Competitors
How are your competitors doing in terms of marketing? Are they ahead of you, or are they falling behind? Is there anything positive about their communication that can inspire you?
Brand
How is your brand perceived on your markets? How is it presented? Are you successful in building its value?
Corporate Identity
Is your corporate identity consistent with modern trends? Does it represent the true nature of your brand and your business? Does it stir the proper emotions?
Products and services
How competitive is your product portfolio? Does it present a unique offer, or could it do with upgrading?
Marketing mix PR 360
How successful are you in employing integrated communication? Are you making the most of the synergistic effect of your communication channels?
Communication strategy
Is your communication based on a long-term direction and goals? Are you meeting them? Or is every campaign different in terms of content and visual style?
Marketing plan
Do you have a marketing budget? Have you established who your target groups are? Do you know exactly what you want to achieve as a company?
We don’t feel bad about our prices
Choose your budget and we will show you what analysis we can offer to you.
The budget is too small, but we will give you a good advice for free. You won't get agency work for this amount, but you can still have our help. We train marketing analysis in PR Academy. Invest smartly into education and into yourself.
Basic analysis with a clever strategy for smaller budgets.
Standard marketing analysis with detailed strategy and marketing plan.
Full-fledged marketing analysis with detailed marketing plan including recommendations for all communication channels.
Marketing analysis for budgets over 200 000 EUR.
Let's go for it together!
Do you feel like marketing analysis is the right booster for your business? Let us know. We have dozens of projects under our belt, for small clients as well as large corporations. We are a well-oiled machine and we know full well that two heads are better than one. Now we are offering that experience to you.
Analysis is just the beginning
After nine years in the business and more than 300 projects we know that campaigns require an open mind. This is why we combine PR and marketing approaches within a complex strategy we call PR 360. Learn more about it here.
